Brief

Axis is a leader in video surveillance but their expertise doesn’t stop there, they also have intelligent data solutions. They aim to go beyond surveillance, becoming the top choice for data insights that help businesses make smarter decisions.

Axis Communications – idea presented for client at Forsman & Bodenfors

DATA COUTURE

Problem

It has always been possible to summit runways, but never all the streetwear.

Insight

Yet, that is what the uninvited people cares about.

Idea

Data Couture – using Axis cameras with their seen intelligence solution, we’ll capture the real trend setters at Fashion Week and analyze real-time streetwear from the audience attending.

Isa Landström (AD), Matilda Persson (CW)

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